Retail Excellence

Store Transformations

"Sales in our store increased by 61% while our units sold went up 140%, this, during the month of January when sales take a nose dive right after holiday sales"

David Lui
(Past) President, Thomson & Fenn
Richmond, BC

Influence Where Customers Walk

Direct Eyes to High Margin Products

Maximize Multiple Selling Opportunities

Build an Emotionally Appealing Display

Deliver a Sensory Shopping Experience

Tap into the power of silent selling and maximize all multiple selling opportunities in your store!

Store Transformations Increase Sales - Here's How:

Step 1: Enhance penetration through better traffic layout. Get them moving from one area to the next in order to fully shop your entire store.

Step 2: Encourage multiple sales through dynamic category adjacencies and strategic product placement.

Step 3: Silent sell to customers - displays that beg to be touched will sell better than those that are not interactive. Get them to see, touch, feel and smell through dynamic category adjacencies and strategic product placement.

Step 4: Influence where they look, where they go and ultimately what they buy!

Step 5: Complement this with an effective active selling strategy to increase your conversion rates.

STORE TRANSFORMATION PACKAGE

PHASE 1

BASIC ASSESSMENT

     Retail Image and ID
     Store Layout
     Traffic Plan
     Fixturing Plan
     Merchandise Categories
     Category Adjacencies
     Product Placement
     Sign Hierarchy Plan

Retailer to send Shop Layout, Measurements and Photos; Sales Data and Product Margins (optional)

PHASE 2

PRE-TRANSFORMATION RECOMMENDATIONS BINDER

     Proposed Store Layout and Traffic Zones: Strike, Power & Focal Locations
     Effective Fixturing Plan
     Merchandise Categorization & Adjacencies
     Sample Wall & Unit Planograms
     Retail image and ID Recommendations
          Sign Template CD (Microsoft Publisher)
          Operational & Selling Signs

PHASE 3

ON-SITE MERCHANDISING

Minimum 16 Hours (Basic Package)

Depending on shop size, recommended hours may range from 16 to 40 hours. During the application, retailers have the option to have their staff trained in merchandising as well as an addition to merchandising hours.

PHASE 4

POST-TRANSFORMATION SUMMARY BINDER

Photo Summary (Before and After Photos when Applicable)
Merchandising Guides (Display Shapes)