“Natalie Tan is an energetic and enthusiastic speaker who really knows how to connect with her audience.  From practical case studies custom tailored to her audience’s needs to cost-effective, creative ideas  they can  take back and implement in their businesses, Natalie leaves her audience inspired and energized.  I lost count of the number of attendees who made a point to come up to me after the seminar  say how much  valuable information they gained from Natalie’s presentation."
Suzanne Pruitt, January 2011
President, Marsh Meadows Marketing
Marketing Representation, Urban Expositions

Introductory demo video of one of Natalie's seminars.
(left click to activate video, then right click and select "play" to start)
 

Short Seminar Programs

A. SILENT SELLING STRATEGIES FOR CHALLENGING TIMES
When times are tough, retailers cut on operating and labour costs. Find out how your store can contimue to sell despite fewer staff. Learn techniques to create visually appealing displays and make your shop irresistable.

B. INFLUENCE SHOPPING BEHAVIOUR
While store associates deliver sales by employing active selling, the cut back in labour means fewer associates to interact with customers. Now is the time to ensure that all instore elements act cohesively to compel customers not only to browse longer, but ultimately buy! From traffic direction to visual clues, tapping into the customers' 5 senses increase conversion.

C. WHAT TO PUT WHERE WHY AND HOW
The key to successful retailing is influencing how customers walk your store. An effective layout that ensures full store penetration is a good start. The next step is to present your stories in a way that is logically sequenced and keeping in mind the advantages of a well planned adjacency strategy. This seminar shows an actual store transformation exercise from layout analysis to strategic product placement.

D. ARE YOUR PRODUCTS BEGGING TO BE BOUGHT?
SILENT SELLING STRATEGIES THAT INCREASES YOUR CONVERSION RATE
You've laid a good traffic path. You've created a good fixturing plan. You even have your stories and adjacencies well thought-out. Now what? How about maximizing product appeal to customers? This seminar shows different merchandising strategies you can immediately implement in your store. Tap onto the 5 senses: Sight, Sound, Scent, Touch and Taste.

E. CREATING FOCAL POINTS TO SELL YOUR PRODUCT
Ever wonder how other stores can influence what their customers see, what they touch and ultimately what they buy? Learn how to make use of focal points as your powerful tool in sales. This seminar will show you how to build focal points and where to place them in your store. (Depending on seminar time frame, a live demonstration of creating a focal display may be included.)

F. TRANSFORMING YOUR STORE: INCREASING SPACE PRODUCTIVITY
How can you maximize sales within your limited shop space? Learn where your prime areas are and what to do with them. Work to eliminate or minimize non-productive spaces. Find out how you can present a wide assortment without looking overfull. Need to know where to place high margin core goods vs. lower margin peripherals? This is the session to attend.

G. LOVE SELLS: BUILDING DISPLAYS THAT EMOTIONALLY CONNECT TO CUSTOMERS
Neuro-economics explores the reasons why customers buy and as we now understand, customers purchase goods for reasons other than product need. They shop for merchandise that appeals to them and ultimately, makes them feel good. Purchasing an item is a reflection of one’s own personality. Therefore making your products appeal to your core customers determines sales success. This session shows how displays can be made to connect emotionally with customers whether you run a store or offer a service.

H. SIGN BASICS: USING SIGNS TO SILENT SELL FOR YOU
Too many signs fail to connect to customers. Too little signs and your campaign fails. Building a business foundation means setting the image you want your customers to identify with. Your store name, logo and design sets this stage. To ensure that your presence remains utmost in their minds, you need to build this identity throughout your shop. Find out the sign hierarchies inside your store to set the location of your signs. Learn basic sign layout and what information to present. Know which signs sell better than others and which ones does the multiple selling for you. This session will provide a guideline for shapes, colours and messages.

I. MAKE SHOPPING EASY: CATEGORIZING, ORGANIZING & EDITING
Too much clutter? Do your customers walk parway into your store and then leave? Learn techniques to categorize and organize. Create tighter groupings to achieve greater story impact. Find out which items to include and which ones to edit. Maximize customers’ time productivity. Direct them where they want to go and make shopping a fun and hassle-free experience!

J. CUSTOMER SERVICE
Company Culture: Setting Minimum Standards
Being a Professional: Building Personal Credibility
Turning Challenging Situations into Positive Experiences

K. ACTIVE SELLING
Non-Negotiable Steps to Retail Sales
Realizing the Lifetime Value of Customers
Better Selling Techniques: The Art of Flexing

L. SILENT SELLING
Basic Store Atmospherics
Retail Image and ID
Shop Layout and Adjacency Plans
Effective Display Strategies
The Power of Focal Points
Creating Emotional Appeal Through Display