Retail Excellence

Consulting: Retail Image and ID

First impressions set the tone for any shopping experience. From the exterior of the shop, the storefront and name, expectations are set for customers even before they enter the premises. In order to effectively sell merchandise, a business needs to convey not only its target market but also product selection and price point through its presentation strategies. A consistently used medium such as signage, from business name to operational and selling signs, need to reflect this image and ID.

Did you know that signs could increase sales up to 24% over items not signed? In fact, according to Sonja Larson, author of Signs That Sell, depending on the type of sign you employ, the increase can be up to 49%. Yet, signage is a powerful selling tool most often ignored by retailers. To put the theory to the test, signage was implemented with one client and to our delight sales increased on all newly signed items. In all, we invested less than $100 for the Plexiglas frames and computer printouts. Most importantly, our signs sold to customers every second they are in the store. Not even the best store associates can do that!

SIGN DESIGN PACKAGE $550
(CD template using Microsoft Publisher)

Selling Sign Samples
Sample Poster
Category Sign
Unit Toppers
Quarter Signs
Shelf Talker: Price Sign
Shelf Talker: Conversational Sign

Promotional / Sale Sign Sample
Quarter Sign

Operational Sign Sample
Return Exchange Policy
Business Card Sample
Customer Loyalty Card Sample

SIGN DESIGN PACKAGE WITH SIMPLE LOGO DESIGN $850
When sign design package is ordered, simple logo design is only an
additional $300
Simple Logo Design (3 Logo Studies will be presented)

FOOD UNIT SIGN DESIGN PACKAGE $550
Feature Poster Sample
Counter Signs 8.5 x 11 Sample
Table Tent Card Samples
Take Out / Delivery Menu Sample (8.5x11 back to back)

FOOD UNIT SIGN DESIGN PACKAGE WITH SIMPLE LOGO DESIGN $850
When sign design package is ordered, simple logo design is only an
additional $300
Simple Logo Design (3 Logo Studies will be presented)

FOOD UNIT PHOTOGRAPHY SESSION
3 Hour Food Photography* & Basic Styling Session $1200
*with Photograph Usage Limitations

Return to Consulting