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READY SET SELL!

This shop set-up guide for small business operators is designed to provide retailers with the necessary tools to build a successful business. In FINDING YOUR SOUL, this chapter discusses the pivotal role retail image and identity has on shopping behavior. It also provides examples that applies to building a sign library. THE CAPTURE talks about shop layout and fixturing plans that sets a strong foundation for any retail operation. In STAGE THE HAPPY ENDING, this section shows what to put where, why and how. Included in this book are numerous before and after examples from a wide range of retailers to ensure subject comprehension.

“With an enlightening approach to in-store dynamics, Natalie provides an invaluable guide to increased revenues.”

Susan Stiene, Director, Retail & Passenger Services, Vancouver International Airport Authority

“Natalie’s ability to walk into a space and immediately see the pinch points, the potential and everything in between is a real gift. Sharing her insight through her workshops, consultations and now through her book helps business owners everywhere to optimize their operations and be more successful.”

Karen Peterson, Independent Project Director, Canada Line Rapid Transit

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